The website’s idea started out due to my sweaty feet, a condition known as plantar hyperhidrosis. Basic cotton and/or polyester socks were not particularly effective at reducing my feet moisture content or breathability. I then discovered other options, including socks made from natural materials such as organic bamboo and hemp, as well as socks with added ingredients such as silver or tourmaline. Due to the contacts I have made in this industry, I am now also able to offer socks with some unusual designs such as the world map socks, bicycle socks and piano socks.
In the future, I hope to also sell socks with existing proprietary materials from other companies such as Coolmax, and maybe even develop my own socks with proprietary sweat reducing materials via a partnership with a local company or university lab.